EXPANDING PRODUCT RANGE

PROJECT

Product Range Expansion

TYPE OF PROJECT

AI Assisted Product Design and Workflow

BRIEF

This project aimed to expand the product collection, exploring the brand and design identity to create new designs within this framework. Utilizing generative artificial intelligence tools, the project focused on enhancing the existing product range with innovative, AI-generated designs that resonate with the brand's aesthetic and ethos

*The brand names mentioned in these projects are used purely for conceptual purposes. These projects are not officially affiliated with or endorsed by the respective brand owners. They are hypothetical scenarios created to showcase design workflows and should not be considered as part of any official brand collaborations.

WHAT WE DID

Design Exploration: Employed AI tools to delve into the brand's identity and expand on the "maviterranean" theme, focusing on the natural and cultural elements of the Mediterranean.

AI-Driven Creativity: Generated new design concepts using generative AI, including expanding the series with various types of sea creatures portrayed in unique styles like calligraphic outlines and watercolor.

Product Development: Created consistent AI models to produce mock-up photos displaying the illustration designs on apparel, ensuring the new items are visually cohesive with the existing product line.

RESULTS

Innovative Product Additions: Successfully introduced new items to the "maviterranean" collection, including diverse representations of marine life, enhancing the thematic richness of the collection.

Brand Identity Reinforcement: Maintained and strengthened the brand identity through designs that reflect the Mediterranean's natural beauty and cultural depth.

Efficient Design Process: Leveraged AI to streamline the design process, resulting in a faster turnaround for new product concepts and minimizing production costs